THE BIG QUESTIONS
How do we set fair prices for our own products, such as Ayacucho and Blue Mountain?
We’re proud of all the products we sell under the Ayacucho and Blue Mountain names because each one is developed to bring you the best quality and value. And to ensure we offer the most competitive prices, we regularly benchmark all these products against others in the market.

How do we ensure prices set for branded products are always competitive?
We proactively check the prices of branded products at our national high street competitors every day, including online and during sales.

If we find that they are selling the same individual product, sold with the same service conditions, at a lower price, we’ll meet that price in our shops and online. So, we don’t expect you to find a lower price elsewhere. But if you do, you can easily make a price match request.

We apply the same national price to products in our shops and online. But if a local high street competitor within eight miles of one of our shops has a lower price, we may drop our price even further in that shop to meet that of the competitor.

How do we compare prices?
First, we need to be sure that the product is available through a UK VAT-registered competitor. Our team also needs to be satisfied that the product is the same make, model, season, size and colour, and comes with the same conditions of sale, delivery times and service conditions we offer.

To find out how we compare products and services, please see the 'small print' section.

What if you do find a lower price elsewhere?
If you do find the same product for sale at a lower price at a competitor, either in-store or online and sold with the same service conditions, you can make a price match request. It’s really easy – just let us know in one of the following ways:

Talk to an assistant in one of our stores
Call our Customer Services team.

THE SMALL PRINT
Price Match is only available for transactions completed in £ sterling.

The product in question must be identical in style, year, specification, size, colour and warranty.

The competitor store or website must have the product in stock and available for immediate purchase or delivery.

The Price Match Promise can be claimed against any UK VAT registered retailer, in-store or online. However, they must be an authorised retailer, i.e. not a sole trader or auction site.

Where we match an internet price we will take the competitor’s shipping cost into account to work out the total price.

We will match only against the advertised price offered by the competitor, i.e. this does not include additional promotional activities such as loyalty card points, cashback schemes and voucher codes.

We will match within 7 days of receipt of purchase.

All Price Match Promise transactions are carried out at the discretion of Outdoor and Cycle Concepts Limited.

Discount codes, affiliate codes and other offers cannot be used on top of price matched items.

STOCK AVAILABILITY
We carry a wide range of products, and for us to match the price, our competitor must have the product in stock (rather than available only to order). For products that we deliver, we ask that the competitor is able to deliver in equivalent timescales to us.

PROMOTIONS
We match price-based promotions given at the point of purchase, but we don’t consider service or reward-based promotions, such as trade-ins, cash-backs, extended warranties or express delivery.

If a competitor is running a very short-term promotion, we may not have a chance to lower our price, but we’ll still consider refunding you the difference.

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